Step into a dreamlike world of ethereal elegance at Pureology’s exclusive consumer pop-up in West Hollywood. Experience personalized hair consultations with expert Pureology artists and enjoy a special appearance by celebrity stylist Gregory Russell. Get an up-close look at your hair’s health through innovative microscope activations, and take home deluxe gifts, including Strength Cure and Color Fanatic must-haves. Don’t miss your chance to win a full-size Strength Cure Dream Healer Serum and capture share-worthy moments in a space where dreams, science, and perfect hair come together. Admission is free—come and explore the future of hair care.
May 3rd, 2025
10:00 AM – 5:00 PM
Landmark in West Hollywood,
8006 Melrose Ave, Los Angeles, CA 90046
Pureology, founded in California in 2001, pioneered sulfate-free, 100% vegan hair care designed specifically for color-treated hair. Built on a foundation of purity and performance, Pureology delivers salon-quality results without harsh ingredients, no sulfates, parabens, or mineral oils, and is sustainable. With luxurious lathers, signature scents, and powerful formulas, it’s the No.1 sulfate-free shampoo and conditioner brand trusted to protect color while pampering your hair. Their new Strength Cure Dream Healer Serum restores damaged and colored hair up to 99% virgin-like strength.