South Korean luxury skincare brand THE WHOO has found its way to U.S. shores and vanities with the recent launch of the Imperial Youth Collection via its dedicated website. Since its 2003 founding, the company has used modern science to reformulate and reinvigorate skincare formulas and modalities based on those used in Korea’s Joseon Dynasty royal court, which endured for centuries.
Appropriately, THE WHOO’s North American debut was ushered in with the Imperial Youth Collection, an age-reversing luxurious regimen powered by “Rare Wild Ginseng,” a proprietary herbal complex inspired by royal court remedies and developed through decades of scientific research to provide skin that looks ten years younger.
The other ingredients in the collection’s cream, serum, and eye cream are procured from a “royal” garden using cultivation principles from the “Hyang Yak Chae Chwi WolLyeong”, a Joseon-era guide to harvesting medicinal herbs. The historical text emphasizes collecting ingredients at their peak potency. Through the company chemist’s research of this time-tested guide, they were able to pinpoint that Goldenrod, Hanryeongcho, and Yongdamare—key ingredients in THE WHOO’s products. The rest of the formulation for each product is rooted in Hanbang, traditional Korean medicine that includes sustainably sourced precious herbs, unique royal court blends, and, of course, the 30-year-old wild ginseng.
THE WHOO delivers results-driven skincare while honoring the harmony of tradition and innovation, helping to restore the skin’s natural balance, vitality, and radiance. Today, the brand is celebrated globally for offering a timeless skincare ritual that transcends generations and elevates the art of self-care. The serum is noteworthy as it incorporates Wild Ginseng Ginsenoside™ and Senofence™, designed to help address visible skin-aging concerns, such as dryness, dullness, fine lines, and wrinkles.
At the THE WHOO Royal Beauty Research Center, cutting-edge scientific methods are used to refine and finish the treatment products, putting the focus on extracting potent herbal ingredients and validating their benefits through clinical studies, ensuring each formulation delivers visible results rooted in royal beauty science.
The collection includes:
Imperial Youth Cream ($530/50mL, 1.69 fl.oz.| $270/25mL, 0.84 fl.oz.) This rich, buttery cream melts into the skin, instantly enhancing skin complexion with a plump, luminous glow. Infused with powerful skin-rejuvenating ingredients derived from precious 30-year-old wild ginseng, this age-reversing master cream delivers long-lasting hydration while visibly improving everything from crow’s feet to deep nasolabial folds, deep forehead wrinkles, fine under-eye wrinkles, and facial sagging.
Imperial Youth Concentrate Serum ($430/25mL, 0.84 fl.oz.): This serum’s creamy consistency envelops the skin in a wave of nourishment, leaving it silky smooth, hydrated, and visibly refined. Infused with powerful skin-rejuvenating ingredients derived from precious 30-year-old wild ginseng, it delivers triple anti-aging care, aimed at skin barrier protection, visible skin lifting, and combating wrinkles. It also keeps dryness, dullness, visible fine lines, and wrinkles at bay while restoring moisture for a firmer, more youthful complexion.
Imperial Youth Contour Eye Cream ($330/25mL, 0.84 fl.oz.): This velvety eye cream glides gently onto the delicate eye area, creating a nourishing veil of moisture, radiance, and rejuvenation while helping smooth and firm the skin to address visible signs of aging. Infused with powerful skin-rejuvenating ingredients derived from precious 30-year-old wild ginseng, the eye cream is a 360° eye-care solution that targets around the eye for visible age-reversing effects, and is clinically shown to visibly improve deep crow’s feet, deep glabellar lines, fine under-eye wrinkles, and sagging in the under-eye wrinkle area.²⁾
The regal Phoenix, offset by the rich purple packaging, not only completes the luxurious appeal of the collection but also symbolizes youth and rebirth. Often associated with Joseon Dynasty Queen Consorts, the Phoenix exudes an aura of elegance and nobility and was used in various patterns within the palace.
For more information, visit Imperial Youth Collection website.