Celebrities Attend DIME Beauty Wellness-Focused Eye Cream Launch in Hollywood Hills
DIME Beauty welcomed guests to a serene day-long celebration in the Hollywood Hills to unveil the latest addition to the TBT Collection. A gently formulated, clean retinol alternative, TBT Eye Cream is clinically proven to reveal a more youthful, refreshed appearance.
MORNING SESSION
The morning began with guests being greeted by IPR representatives and offered refreshments, including water in branded travel cups. They were then introduced to the DIME brand representatives, who guided them through product vignettes and ingredient stations, highlighting the benefits of the TBT Eye Cream and other brand favorites. Guests explored interactive moments, such as the Clean Beauty Wall, a journaling activity, and the Make the Switch wall, before settling in for a restorative Pilates session hosted by beauty and wellness enthusiast Taylor Stepha
Before class, DIME founders Baylee Relf and Ryan Relf shared the inspiration behind the brand and TBT Eye Cream, setting the stage for Taylor, who spoke on how her mindful, restorative practice aligns with DIME’s clean beauty ethos. Branded yoga mats topped with DIME Wonder-screen were pre-set for guests, creating an elevated wellness environment. Following the session, attendees “shopped” a curated closet of DIME products and merch, taking home their selections in branded totes.
AFTERNOON SESSION
Followed by midday wellness moments with DIME’s Co-Founders, CEO, and brand representatives, along with EWG representatives, the event concluded with an intimate evening cocktail party. Guests across each session experienced the powerful new step in their TBT Routine while enjoying sweeping views, fresh air, and thoughtful activations that encouraged them to Make the Switch to healthier alternatives for skincare and beyond.
EVENING SESSION
The cocktail soirée welcomed over 50 beauty editors, influencers, and tastemakers, alongside celebrity guests Terri Seymour (On-Air Host), Kristen Taekman (Real Housewives of New York), and Cynthia Bailey (Real Housewives of Atlanta). Against a backdrop of sweeping city views, guests sipped custom-crafted cocktails inspired by DIME’s clean beauty ethos while moving through a series of immersive, photo-worthy experiences.