HERA LAUNCHES NEW PRODUCTS AND CAPMPAIGN FEATURING BLACKPINK’S JENNIE

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Reintroducing HERA, the luxury K-Beauty brand, part of the Amorepacific family, is now available to a wider audience than ever. The brand has just debuted on Amazon with fan favorites, new product releases, and a global campaign promotion featuring HERA brand ambassador, BLACKPINK’s Jennie.

HERA MILLENNIUM MAGAZINEThe new shopping site will expand HERA product offerings beyond its initial lip collection. The new product launches include;

Black Foundation Cover Fit A concealing, oil-controlling liquid foundation that lasts 12 hours, helping wearers to achieve a chic, semi-matte look without feeling heavy on the skin. This formula uses a magnet-fit covering technology to keep the foundation color fresh all day without needing to reapply. It also contains hyaluronic acid, raspberry, and rose to lock in moisture.

Makeup Fixer Setting List A multi-purpose product that can be used both to prep and tone the face pre-makeup application and also as a post makeup setting spray. Containing cotton extract, natural coconut oil, and beet extract to moisturize skin, this fine mist does not evaporate and instead keeps a thin layer on the skin to lock in moisture and keep makeup looking fresh and consistent.

Melasolv Program Cleansing Foam A cleansing and exfoliating foam formulated with cellulose beads and white clay to effectively remove dead skin cell buildup and excess sebum, leaving the skin clear, bright, and smooth. In addition, surfactants derived from olive oil leave the skin moisturized and refreshed.

Foundation Brush A matte foundation brush that delicately covers pores for a flawless skin look


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