Built on a foundation of respect for Japanese ingredients and culture, SHISEIDO is renowned for its commitment to tradition and quest for innovation. The new FUTURE SOLUTION LXepitomizes SHISEIDO’s unwavering dedication to pioneering skincare science. Inspired by 40 years of genetic research, the premium and highly effective collection combines a uniquely Japanese vision of luxury with innovation to redefine skincare excellence.
To celebrate the launch, SHISEIDO is pleased to premiere The Essence of Enmei, a pioneering multi-sensory VR experience inspired by the new collection, presented by xydrobe.
Introducing SHISEIDO’s Proprietary LonGenevity Complex®
LonGenevity Complex® helps optimize skin condition and functionality by improving skin barrier function and providing visible brightening benefits. It leaves skin plump and smooth with improved clarity. This powerful complex is made with newly enhanced Enmei Herb, Vitamin C, Green Tea, and Skingenecell 1P, a proprietary amino acid derivative.
At the heart of this complex lies the extraordinary potency of the Enmei Herb. This revered Japanese botanical is exclusively grown in Japan on the famous Mount Ibuki, which is said to be the origin of Japan’s oldest medicinal plant garden roughly 500 years ago. Japanese Enmei Herb Extract enhances skin’s condition while preserving essential moisture.
The redesigned formula also features potent botanicals such as Sakura (Cherry Blossom) Leaf Extract and Peach Leaf Extract, which prevent the degradation of elastin and strengthen the skin’s structure.
Inspired by the artful craftsmanship of traditional Japanese tea utensils, each product container is meticulously designed to enhance graceful hand movements. With an easy to use open and close mechanisms. A sensuously tactile exterior and balanced weight elevate the experience of skincare application, transforming it into an exquisite ritual.
Embedded within the cap is a piece of Japan’s renowned Nishijin textile, woven with a pattern that symbolically captures the essence of ever-evolving beauty. The Nishijin tradition, with roots dating back over a thousand years, adds a profound cultural dimension to the product, imbuing it with the richness of Japanese heritage.
The outer carton’s design draws inspiration from the exquisite gold foil used in Japanese folding screens during the Edo era, which spanned over two hundred and fifty years from the early 17th century. Delicate yet sumptuous, the design exudes an intricate elegance synonymous with Japanese craftsmanship.
The Essence of Enmei: A Pioneering Immersive Experience
Inspired by Shiseido’s FUTURE SOLUTION LX, this multi-sensory VR experience takes
guests on an unforgettable journey into the heart of the new product collection. Designed to shine a light on the sophisticated expertise and cutting-edge science behind the creation of FUTURE SOLUTION LX, it also pays homage to the revered Enmei Herb, which lies at the core of the product’s innovation.
About Shiseido
A heritage luxury brand that offers skincare, makeup, sun care, and fragrance products in 88 countries. Shiseido strives to bring out the beauty of every individual, regardless of gender, age, nationality, or any other personal attribute. As a global prestige brand with roots in Tokyo’s Ginza district. Loved by people around the world, Shiseido continues to innovate and grow.