Award-winning K-beauty brand VT Cosmetics will bring its immersive “Skin Pharmacy” pop-up experience to Los Angeles from May 15–17, 2026. Open to the public all weekend, the limited-time activation celebrates VT’s continued U.S. expansion through Ulta Beauty, where VT is now available nationwide in-store and online.
Following the success of VT’s New York Skin Pharmacy pop-up, the LA experience invites consumers and media to explore VT’s performance-driven skincare through interactive product discovery and personalized recommendations.
The pop-up features customized skin consultations using a skin analysis device, product testing zones organized by skin concerns, Reedle Shot sampling experiences, exclusive photo moments, and Ulta review participation events.
The media spotlight will be on VT’s hero products, including Reedle Shot 100, PDRN Essence 100, and PDRN Reedle Shot Hair Ampoule 100, powered by VT’s patented Cica Reedle™ technology. Globally, VT’s Reedle Shot line has surpassed 78.5 million units sold and has earned 278 beauty awards worldwide.
During the event, guests who purchase VT through Ulta.com onsite can receive tiered gifts with purchase, including a custom VT silver goodie bag, limited sets, and an upcoming unreleased product revealed exclusively at the pop-up. Additionally, all VT products on Ulta.com will be 20% off online during the pop-up weekend.
“We are excited to introduce VT to more U.S. consumers through our partnership with Ulta Beauty,” said Seoyeon Oh, Assistant Manager, VT-Cosmetics Global Marketing Team. “This pop-up is a meaningful opportunity to connect directly with customers and share VT’s Active Performance Skincare philosophy: skincare designed to deliver real, visible results through innovative Korean skincare technology.”
WHAT
Award-winning K-Beauty brand VT Cosmetics is hosting its first LA-based pop-up on Melrose, where guests can experience the brand firsthand through interactive activations featuring its hero products. Attendees will have access to personalized skin consultations using advanced skin analysis devices, exclusive giveaways through in-store events, and the opportunity to be among the first to try new products not yet available at Ulta Beauty. Plus, the first 50 guests each day will receive a gift valued at $100.
WHERE
8022 Melrose Ave
Los Angeles, CA 90046
WHEN
Friday, May 15th – Sunday, May 17th
10:00 AM – 5:00 PM