In a groundbreaking collaboration, luxury automobile giant Bugatti has teamed up with sportswear powerhouse adidas to launch an exclusive football boot, the adidas X Crazyfast Bugatti. This limited-edition masterpiece, limited to just 99 pairs, represents a unique fusion of speed, style, and high-end sports technology.
Engineered for Excellence
The adidas X Crazyfast Bugatti isn’t just a shoe; it’s a statement of luxury and performance. Crafted with precision, it embodies Bugatti’s ethos of ‘Form Follows Performance’. The boot features adidas’s revolutionary Speedframe sole plate technology, ensuring the lightest possible structure while providing a rigid platform for explosive acceleration.
Aesthetic Meets Performance
The design is a testament to both brands’ commitment to excellence. The boot incorporates Aerocage innovation for optimal mid-foot support and stability, and Aeropacity Speedskin, a breathable mono-mesh, to strike the perfect balance between speed and stability. A striking touch is the carbon fiber inlay, mirroring the material used in Bugatti’s hyper sports cars.
Distinctive Design Elements
In a nod to Bugatti’s iconic heritage, the boot flaunts a flash of Bugatti Blue, reminiscent of early Grand Prix cars and a symbol of over a century of motorsport excellence. Adorning the side are the phrases “Impossible is Nothing” from adidas and “Create the Incomparable” from Bugatti, capturing the spirit of both brands. The rear of the boot features the insignia of Ettore Bugatti, honoring the legendary founder.
Exclusive Packaging and Release
The boots come in a unique box inspired by carbon fiber weaves, resonating with Bugatti’s use of the material. In a move befitting the exclusivity of the product, the 99 pairs were auctioned on the adidas Collect Web 3 platform in November 2023. Successful bidders received a digital shoebox, redeemable for the physical pair and a digital twin.
Pioneers in Their Fields
Wiebke Ståhl, Managing Director at Bugatti International, and Nick Craggs, General Manager at adidas Football, both emphasize the shared drive for perfection and innovation that led to this collaboration. This partnership is a celebration of pioneering spirit, pushing boundaries in design and performance.
Unveiling on the Field
Football stars Rafael Leao and Karim Benzema debuted the boots this month, a testament to the boot’s prowess on the field.
To learn more about the collaboration, visit adidas.com/football and collect.adidas.com/Bugatti.