The Vision of Kaliopi Matheakis
In the ever-evolving world of beauty, where trends come and go with fleeting speed, true artistry remains timeless. In Queens, New York—between the vibrant neighborhoods of Astoria and Long Island City—PR/ PuRity Hair Extensions & Full Service Hair Salon stands as a destination where precision, creativity, and confidence converge.
At the heart of the brand is a philosophy rooted in transformation—not just of hair, but of identity, presence, and self-expression.
Founded in 2013 by Kaliopi Matheakis, PR/ PuRity Hair Extensions was born from a clear mission: to elevate the standard of hair extension services in New York. Drawing from over 25 years of experience across Europe and the United States, the salon brings a refined, international approach to beauty—one that blends technical mastery with artistic intuition.
Specializing in premium, non-damaging hair extension methods, the salon offers a full spectrum of services including K-Tip, Nano, Tape-In, and Microbead applications, alongside expert styling, coloring, and maintenance. Each service is meticulously tailored, ensuring that every client’s look aligns seamlessly with their lifestyle, texture, and personal aesthetic.
This is not one-size-fits-all beauty. This is customization at its highest level.
“I love creating art, especially wire-knitted sculptures that blend drawing and structure,” said Matheakis. “I also enjoy organizing unique travel experiences and events that connect people to beauty, culture, and creativity.”
PuRity apart is its unwavering commitment to quality. Upon returning to New York after years of working in Rome and Greece, the founder recognized a gap in the market—premium hair extensions that met true professional standards were difficult to source.
Rather than compromise, the brand chose to innovate.
By developing its own approach to sourcing and offering premium Remy human hair extensions, PuRity ensures that every installation reflects durability, natural movement, and long-term hair health. The result is a signature finish that feels as effortless as it looks elevated.
Beyond technique and materials, the true impact of PuRity lies in its ability to transform confidence.
Every appointment is an experience—an opportunity for clients to reconnect with themselves, redefine their look, and leave with more than just great hair. It’s about how they feel when they step back into the world.
Confident. Empowered. Seen.
This emotional transformation is the foundation of the brand’s growing reputation, attracting clients who seek not just service, but an elevated beauty experience.
PuRity is more than a salon—it is an extension of a broader creative vision. Rooted in a background that spans New York and Crete, Greece, the brand embodies a cultural blend of artistry, discipline, and innovation.
Creativity flows through every detail, from hair design to the broader artistic pursuits that influence the brand’s identity. Whether through sculptural art, curated experiences, or design, the ethos remains consistent:
Beauty is an expression of individuality.
PuRity continues to grow, its focus remains clear—expansion through excellence. With professional training programs for stylists and a commitment to advancing industry standards, the brand is not only serving clients but shaping the next generation of hair artists.
Its presence in Queens positions it at the crossroads of culture, style, and innovation—an ideal foundation for continued influence in the beauty space.
In a city defined by ambition and reinvention, PR/ PuRity Hair Extensions stands out by staying true to one principle:
Luxury is not just how you look—it’s how you feel.
And at PuRity, every transformation is designed to reflect exactly that.