Feel Free in Czechia


Astronomical clock, Tyn church and old town hall tower in Prague at dawn, Czech republic

This summer, Czechia is encouraging travelers to “feel free” or in other words, to lean into whatever it is you love. Forget any “must-do” or “must-see”

lists and just trust your gut. It takes intention to curate a personalized experience.

We’re embracing a no-pressure approach to traveling the way you want to this summer. Feel free to join in the fun!

Step Inside and Look Up

The Czech word “pasáž” gets translated multiple ways—often passage(way) or arcade—when describing these ornate corridors lined with shops and entertainment. The one inside Prague’s Lucerna Palace, for example, leads to an early 1900s-style cafe, an independent cinema, and an often-photographed, upside-down horse sculpture. You’ll find these architecturally stunning corridors everywhere from Brno in the southeast to Liberec in North Bohemia, and they’re well worth a peek inside.

A City Built Around an Entrepreneur

Czechia’s national icons sometimes get misattributed to other destinations. Franz Kafka for instance may have written in German, but his roots are Czech. Alfons Mucha’s art nouveau style is often associated with Paris, even though he was an essential voice of the Czech National Revival.

But one Moravian icon remains rooted in his hometown region. Tomas Bat’a was born 150 years ago, and his legacy continues to shape the city of Zlín . Tour the Museum of Southeast Moravia includes a massive shoe collection, fitting for a city built around the Bat’a shoe empire. Or visit his memorial , a glass and metal structure that surrounds the plane he died inside. This local legend is worth a train ride.

What’s New in Prague Hotel News

Prague’s five-star Augustine Hotel is getting a rebrand after being acquired by the multinational Kempinski Group. The 101-room property (and former monastery) will remain open through late 2026 with plans to refurbish all rooms, suites, and public spaces to reflect the Kempinski brand.

The locally owned Pytloun Hotel Group is also growing, with 41 new serviced apartments (aka kitchens and living rooms vs restaurants and room service) just off Old Town Square in Pytloun Bristol Residence Prague .

Mozart in the Square

Prague’s interactive museum devoted to the prodigal pianist has moved to prime historical real estate in the center of Prague. This family-friendly space highlights how much the Austrian composer adored Czech audiences — “Don Giovanni” premiered at the Estates Theater — and brings modern technology into every exhibit.

All Aboard! Czech Train Travel

Train travel is growing in popularity, and The Telegraph has named Czechia one of Europe’s best places to try it. Affordable, reliable service includes quick day trips to Kutná Hora’s churches or a window seat for a weekend of wine-tasting in South Moravia. International connections include a new direct Prague-Copenhagen route , connecting cultural hot spots.

Webinar: Czech Cuisine

Are you curious about the trends and traditions in Czech food? Check out our recorded webinar with the Taste of Prague food tour guides. Grab yourself some snacks for an hour of discussion on food and beverage history, tourist traps to watch for, and ideas on the future of fine dining in Czechia.

Fly Direct from North America

Summertime means direct flights to Prague from multiple airlines. American Airlines now connects Philadelphia to Prague from May-Oct. Air Canada reintroduced service from Toronto  in 2025, and that’s continuing this summer. And Delta airlines flies from New York’s JFK airport to the Czech capital.

Feel Free to See: Central Bohemia

Ask a local tourism professional what they’d like to tell the world, and one answer pops up a lot: Czechia is more than Prague! So we want to highlight reasons to stay a little longer, hop on a train, and see more of this gorgeous country—whether for an afternoon or a long weekend.

This month we’re talking baby steps outside the capitol into the Central Bohemian Region, which creates a wide circle around Prague. And in keeping with our “feel free” theme, we’ve got ideas for all types of travelers.

  • This castle-dense region is an architectural paradise. Tour the Renaissance-era Nelahozeves Castle or step into a fairy tale at the Gothic Křivoklát Castle .
  • For a taste of local culture, check out classic Czech cars at Mladá Boleslav’s Škoda Museum or the massive GASK Museum of contemporary art in Kutná Hora.
  • Every Czech region has active-travel options. Try a hike out to the Devil’s Headsrock formations or a cycling trip along historical railway routes.
  • For more relaxing vibes, wander the peaceful botanical gardens at Průhonice park (pictured above) or splurge on a luxury spa weekend at Chateau Mcely —the in-house restaurant just earned a Michelin star!
  • Bonus: gamers might want to see the real-life locations from Kingdom Come: Deliverance II , for bragging rights the next time you play.

Increase Your Czech Expertise

Our series of webinars led by local experts can give you a glimpse of the Czech Republic from your office (or home, or wherever, we won’t judge). These 30- to 60-minute videos dig into the details of popular holidays and lesser-known regions with tips for travel advisors and industry pros. Browse selections here.


Adventures Begin Here!