Thanks to their respective career successes in marketing and public relations endeavors in the worlds of sports, entertainment, consumer products, and mutual love of fine red wine, passion for Italian culture, Myisha and Armon Moore created a wine brand that stresses wine lovers and couples need not wait for a special occasion to indulge in a celebratory glass of wine. And that wine does not need to be Champagne, prosecco, or any other sparkling white. For the couple, 100% Lambrusco Grasparossa di Castelvetro DOC, a cherished and versatile red varietal, allowed them to create something with broad appeal that’s within reach while maintaining winemaking artistry, quality, and integrity.
The first iteration of their vision came to life in August 2025 as Saint Enzo 2024 L’Originale Lambrusco, a rich ruby-hued wine with violet hues and elegant perlage. Produced by a winery in Castelvetro di Modena, Italy, using traditional methods while omitting additives or processing aids, it is a wine intended to be enjoyed in the present and among friends rather than for cellaring or long-term storage. Its soft launch won consumer and critical acclaim for its artisanal character, accessibility, and intention to be part of meaningful social experiences.
“I believe Saint Enzo has resonated with luxury consumers seeking elevated daytime celebration experiences, and it proved itself by selling out its first run within minutes,” says Myisha. “We positioned it as a modern choice for brunch and festive occasions, targeting today’s table rather than the cellar. Our respective understanding of consumer behavior and cultural moments enabled us to fill a specific marketing niche that crosses different wine drinking groups. As I see it, brunch is so intentional, from the outfit to the people at your table, that Saint Enzo’s distinctive brand narrative resonates.”
Myisha conceptualized and shaped Saint Enzo’s entire ecosystem, from brand positioning to visual identity to go-to-market strategy. She says that her ability to identify “white space” in oversaturated markets led her to reimagine Lambrusco, a sparkling red, as a sophisticated alternative to Champagne.
Armon’s design philosophy when developing the packaging and visual elements of the St. Enzo brand focuses on emotion and human connection, playing key roles in what defines luxury. He fused luxury design sensibility with a deep understanding of the consumer journey to transform wine from a retail product into an integral part of deeply personal experiences, celebration, and friendship. He insists every detail, from sourcing 100% organic Lambrusco Grasparossa varietal grapes to collaborating with designer Dominique Wells on the bottle, was intentional, designed to honor Myesha, whom he credits for transforming everyday moments into something unforgettable.
“I’ve always believed that design is about emotion,” he says. “Wine, like love, is about feeling something. That’s what we’ve set out to create—wines that tell stories, spark connection, and make people feel seen. This is a case where we recognized an opportunity to reimagine wine for a new generation of drinkers who crave connection and craft. I applied my product design instincts to create something better: a premium sparkling red wine that celebrates connection, joy, and shared moments.”
Millennium: Tell us about your careers leading up to the founding of Saint Enzo.
Myisha Moore: My focus was on developing comprehensive marketing, public relations, and corporate communications strategies for my clients in different industries. Brands most people will recognize include Sprite, eBay, the San Francisco 49ers, Green Bay Packers, Kaiser Permanente, Disney, Ferrari, Betsy Johnson, Audi, Christian Louboutin, Vogue Singapore, and Kind Bar. Some projects I was particularly proud of were designing and launching Nike’s first experiential collaboration with Kevin Hart, “Run with Hart,” and spearheading Blackrock’s groundbreaking NIL marketing campaign.
Armon Moore: I see my career before the founding of Saint Enzo as using design to shape luxury brands across industries and continents. As Head of Design for Sarment (now part of the Bulgari family), Asia’s fastest-growing luxury wine and spirits company, I redefined luxury in the premium wine market, shaping experiences for consumers across China, Hong Kong, Singapore, and Japan. As Product Design Leader at Meta, I led design for GenAI, Reels, Stories, Feed, and other core experiences, helping billions of people express themselves in the new media. I also served as Head of Design at Nextdoor and Creative Director at Bevel, the award-winning grooming brand, which achieved sell-out launches, a five-fold retail expansion in Target, and the company’s eventual acquisition by Procter & Gamble. Saint Enzo, a very personal culmination of my experience, was inspired by Myisha expressing her frustration that drinks never matched the magic of the conversations at a brunch we attended.
Millennium: How did the two of you meet, and what made you realize your partnership could be successful financially as well as romantically?
Myesha Moore: We met at a Taco Tuesday in San Francisco, and connected over shared values before anything else. Once we saw how naturally our strengths complemented each other, and how aligned we were on discipline, taste, and long-term vision, it became clear the partnership could work both romantically and financially.
Millennium: What has developed for the company since its introduction via various events in 2025, including the Santa Anita CSI5*-W equestrian event?
Armon Moore: We’ve seen a meaningful shift in how people understand Saint Enzo. These events and launches helped contextualize the brand — not just as a wine, but as part of a lifestyle rooted in heritage, sport, and intention. We’ve experienced increased inbound interest from hospitality partners, stronger engagement around the wine bag as a functional design piece, and more organic consumer storytelling. Most importantly, it affirmed that aligning Saint Enzo with niche sports where tradition and modern culture intersect resonates deeply with our audience.
Millennium: With the wine and your other collaborative process in mind, how do your respective skills and professional experiences feed off one another?
Myesha Moore: Our collaboration works because we come at the brand from different but very complementary angles. is deeply focused on vision, storytelling, and how Saint Enzo lives culturally: the details, the aesthetics, the emotional connection, essentially everything you see. Armon is grounded in operations, structure, long-term strategy, and product design. That balance allows us to move creatively without losing discipline. We challenge each other, but we also trust each other’s lane, which keeps the work honest and the business healthy.
Armon Moore: I see my career as problem-solving by centering the consumer to build experiences that resonate on an emotional level, tackling tough problems with empathy, and transforming products into meaningful human connections. This harmonizes with Myesha’s talent for storytelling.
Millennium: What is it about Lambrusco that made it the right varietal for the Saint Enzo release?
Armon Moore: We chose 100% Grasparossa because it’s one of Lambrusco’s most authentic expressions, structured, naturally balanced, and not widely available. It reflects our purist approach: thoughtful sourcing, minimal intervention, and wine that feels intentional.
Millennium: When visiting wine producers in Italy, what qualities were you looking for to pick the perfect production partner? Describe the six-year process.
Myesha Moore: When we were visiting producers in Italy, we weren’t looking for scale — we were looking for alignment. We focused on growers who respected tradition but weren’t stuck in it, who worked cleanly, and who treated Lambrusco as a serious wine rather than a commodity. The six-year process was intentionally slow. It involved tasting across vintages, walking vineyards, understanding farming practices, and seeing how decisions were made when conditions weren’t perfect. Trust was built over time, not rushed. Ultimately, we chose a partner who shared our belief that restraint, patience, and purity matter more than speed or volume.
Millennium: What other products or projects do you envision for the future?
Armon Moore: We think about Saint Enzo as a lifestyle that starts with wine but doesn’t end there. We’re continuing to build around ritual and routine, pieces that feel functional, beautiful, and chosen. The wine bag has become a natural extension of that philosophy, uniting fashion and function. Both colorways, oxblood and ballet pink, are timeless, colors that move easily between day and night.
Myesha Moore: Beyond wine, we’re also developing additional collectible pieces, objects that carry the same sense of craftsmanship and storytelling. Everything we create is meant to live with you, not feel seasonal or disposable.
Millennium: What varietal wines will be making their way into Saint Enzo’s future releases?
Myesha Moore: We’re thoughtfully exploring a Lambrusco Bianco, staying within the same principles of purity, balance, and restraint that define our current release. Any future wines will stay within this world, prioritizing thoughtful sourcing, lower alcohol, and wines that feel intentional and rooted in place rather than trend-driven.
Millennium: What advice would you offer young people going into marketing as a profession? What about those looking to go the entrepreneurial route?
Myesha Moore: The best marketers observe culture before trying to shape it. In starting your own business, build something you can stand behind on your hardest days, not just your best ones, and give yourself enough runway financially and creatively.
Millennium: What about couples going into business together to ensure communication is consistent and runs smoothly?
Armon Moore: Learn to trust each other’s lanes, create structure around decision-making, and separate emotional conversations from business ones when needed.
Saint Enzo wines are available to ship direct-to-consumer nationwide via the brand website, with plans for premium retail and on-premise expansion in the works. For more information or to purchase Saint Enzo 2024 L’Originale Lambrusco (SRP $80), visit www.saintenzo.com.