Caffeinated Club is the brand new beverage created by Rocky’s Beverages, introducing traditional club soda made with caffeine. Starting this February, Caffeinated Club is taking over LA’s major marketing campaign that also includes spanning over 400 billboards & bus shelters featuring local Los Angeles leading influencers, health & fitness experts, and rising hollywood talents. ‘Get Caffeinated’ with Caffeinated Club at your local LA & Chicago retail convenience stores, as this new revolutionary club soda will be hitting the top city markets across the nation with in this year.

LATF (LA TV FILM) hosted the very first annual Hollywood Beauty Awards, honoring the real heroes of the red carpet and benefiting Children’s Hospital Los Angeles. MILLENNIUM MAGAZINE Los Angeles Photographer Emmanuelle Choussy was winner of the Harry Langdon Award for Photography. K-EARTH 101’s radio star Lisa Stanley emceed the beautiful black-tie event at the legendary Fonda Theatre in Hollywood. The HBAs bring long overdue recognition, appreciation and applause to the creative artisans, craftsman and miracle workers who, not only create, sculpt and hone a star’s public persona, but infuse their every red carpet appearance, photo-shoot and even the quickest paparazzi shot, with a little bit of that special Hollywood glamour. Celebrity Makeup Artists, Hairstylists, Photographers, etc. From the studio to the red carpet and back again, they are the artists who paint the town beautiful and make Hollywood one of the most talked about cities in the world.

Adding fuel to the combustible energy that is Mercedes Benz New York Fashion Week, the most forward trending brands in fashion and technology converged on February 12 in fashionxtech. This unique two-tiered experience featured NYFW’s first ever Mobile Lounge as well as an extraordinary closing party with VIP guest Project Runway All Stars II Winner, Anthony Ryan Auld. Produced by Nextpert Katlean de Monchy, the globally recognized media personality and acclaimed tech/style launch pro, fashionxtech informed and entertained media and influencers demonstrating the excitement and creative energy seen in the convergence of fashion and technology. Showcasing products representing this highly styled new hybrid, fashionxtech was an innovative experiential marketing gambit and a first for #NYFW (#fashionxtech). Invited guests – media, influencers, stylists and celebrities – who secured their spot on fashionxtech mobile lounge personally experienced digital presentations from leading brands in the Fashion/Tech arena on the 24 plasma screens on board The Ride, ultra comfortable and technologically advanced transport.