IntroducIng AntEPrIMA

Anteprima – the Italian word for Preview – is the first Pop-Up store in NYC to launch Italian fashion brands on the American market through immersive shopping experiences. Anteprima’s spring/summer edition centered around an explosion of color and the Italian spirit of summer.

The second installment of Anteprima returns to New York City in Soho (at 498 Broome Street) through November 10th with a vintage- themed edition and eight dynamic Italian fashion brands. This time Anteprima aims to take shoppers on an experiential micro-journey through the industrial historyof Italy, where fashion is surrounded by iconic furniture pieces from the 1960s and 1970s.

The three pillars of Italian heritage are fashion, food, and design. Anteprima brings them together in an immersive pop-up that blends components of the Italian lifestyle with Fall Wintaer designers’ collections. During the opening of Anteprima, visitors of the pop-up will enjoy the authentic Italian vintage atmosphere in a place where beauty and style are timeless reminders of La Dolce Vita. Special events open to the public will include DJ-set Italian street food and wine.