Burke Williams Millennium Magazine

Burke Williams Day Spa hosted an extravagant kick-off event to celebrate local healthcare heroes as a part of a special “One for One” initiative, which the luxury oasis launched during the pandemic last year. The famed spa’s Hollywood destination transformed into an exquisite affair as they welcomed the first of 14,000 healthcare heroes and treated them to a well-deserved day of healing, pampering, and relaxation.

Decorated as a tribute to the glamour of Old Hollywood, including oversized wicker chairs and whimsical peacock’s feathers befitting its location, the stunning day spa shut down shop for the day and pulled out all the stops to ensure the healthcare heroes had a truly memorable experience. Heroes got the Hollywood royalty treatment with a red carpet arrival, unique photo opportunities, and a delectable tea and coffee cart featuring exclusive Burke Williams teas and decadent vegan treats. The team of the luxurious urban retreat created an opulent day of pampering for the city’s healthcare heroes who worked unremittingly during the pandemic.

Burke Williams founders and owners Bill and Theresa Armour, Chief Experience Officer Diane Kim, Chief Treatment Officer Diane Hibbard, and Chief Marketing Officer Dana Buchman were all in attendance to welcome and applaud the heroes’ arrival. The honored guests had the opportunity to gather in the communal spaces prior to their treatments to mix and mingle with fellow healthcare professionals. They exchanged experiences and emotional stories of the intense events of the past year, as well as gratitude and appreciation for such a meaningful event.   

We are thrilled to officially welcome our local healthcare heroes to redeem their well-deserved day of relaxation,” said CEO and co-founder Bill Armour. “I am so incredibly proud of the efforts put forth by our teams and the local communities to provide these complementary services to those who have worked so tirelessly to keep us safe. It is the least we can do to show our immense gratitude.”

In 2020, Burke Williams saw a growing need to bring relaxation and healing to the lives of local healthcare heroes and sought to provide a way to show gratitude to those who give so relentlessly. The “One for One” initiative. Invited members and guests alike were asked to show their support by purchasing a gift card or being an active member, with the promise of Burke Williams matching each in kind with a massage or facial donated to a healthcare hero. After a spectacular show of support, Burke Williams will provide over $2 million in complementary services to over 14,000 local healthcare workers across 12 hospital organizations. The July 13th Hollywood “premiere” event marked the first day they welcomed these heroes to redeem their services.


At Burke Williams, we exist to transform your day. A leader in the wellness industry since 1984, Burke Williams introduced the original urban day spa and continues to innovate, providing the latest in self-care products and services. Built from the vision of the husband-and-wife team, Theresa and Bill Armour, the brand is still family-owned and operated, including eleven locations across California. With family at the heart of Burke Williams, our leaders inspire trust, lead by example, and value each individual. Transforming your day is integral to the Burke Williams experience, for not only our guests but also for our employees. For more information, please visit burkewilliams.com.