This week COSRX hosted their first US-based consumer event, The RX Labs and brought together guests Adrienne Bailon-Houghton, Karrueche Tran, and Crystal Kung Minkoff for a panel and party to learn about the brands RX Line, to discuss their own skincare journey, and speak with dermatologists to understand their current skin concerns. Bailon-Houghton even confessed to occasionally falling asleep with her makeup on and vowing to take more time for her skincare routine.
Guests enjoyed specialty lab-themed cocktails while playing Jenga and Bag Toss. Everyone had an opportunity to speak with a brand representative for a custom skincare consultation and a big bag of products to take home.
Panelists included Bustle Beauty Group Director Faith Xue, TV personality Adrienne Bailon-Houghton, dermatologists Dr. Scott Walker and Dr. Andrew Park, and celebrity esthetician Sarah Ford.
The panel and party were held at the tres chic Serra On Vine and attracted numerous celebrity guests, including Karrueche Tran, Cheryl Burke, Crystal Kung Minkoff, and Sharna Burgess. The VIP guests discussed their favorite COSRX products and their secrets to looking great on and off camera.
COSRX is a Korean skincare brand that specializes in solution-based skincare. The brand was founded in 2013.COSRX’s name comes from the words " cosmetics" and " RX" (meaning prescription). Made famous through their viral Snail Mucin products which have become a fan favorite on TikTok and become a mainstay for skin enthusiasts across the globe.
But not willing to settle, they formed the COSRX Consumer Research Center to tabulate consumer reviews, and feedback and analyze various skincare products on the market. They combed through research on vitamin C, retinol, niacinamide, peptides, hyaluronic acid, and other golden standards of skincare in efforts to create a skincare line that satisfies everyone’s skincare needs. COSRX dedicated itself to breaking down the preconceptions that good skincare should be expensive, and high concentrations are prone to irritation and are not appropriate for sensitive skin. Instead, they created The RX, a hypoallergenic collection, formulated with the highest possible concentration of active ingredients, all at an affordable price point. Based on clinical trials, The RX has been verified as effective and has won the love and approval of renowned dermatologists around the world.
From lab to vanity, science meets skincare.