Joico hosted an intimate private screening for friends, family, and loyalists at The London in West Hollywood with Joico Celebrity Stylist Frederic Aspiras discussing how he created Lady Gaga’s hair looks for the film. Attendees enjoyed an evening full of hors d’oeuvres, charcuterie, and a full beer and wine bar. Guests received an exclusive gift with custom Joico x House of Gucci cookies as they sat in their seats to watch the film.
Master wigmaker and hairstylist Frederic Asprias has earned his reputation as one of the leading artists in the industry. The son of a hairdresser, Aspiras grew up in salons and began learning the trade by age thirteen. In 2004, he moved to Los Angeles to pursue a career as a hairstylist. There, industry professionals quickly realized his unique, fashion-forward looks were created to inspire. Five years after his move, Aspiras was introduced to Lady Gaga. She was immediately fascinated by his unparalleled ability to transform hair into glamorous works of art.
Joico, a Henkel Beauty brand, has been leading the healthy-hair revolution since 1975 and together with the latest innovations in hair care creating beautiful, healthy hair to lift your soul and inspire confidence. “Joi” is not only in our name, it runs through everything we do and every product we make. Each and every one of our product innovations is created to help return the hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter. Sharing the ‘”JOI of Healthy Hair” is more than just a promise, it’s a guarantee. For more information, please visit www.joico.com.