Samsung: A Winner Under The Tents

By Lauren Clarke-Bennett

Some of the most memorable moments during the Mercedes Benz Fashion Weeks in NYC are at the Samsung lounges set up throughout the Lincoln Center tents. For S/S2015 the technology giant’s lounges in the main lobby and above the hustle and bustle invited VIPs to experience their brand new virtual reality headset, Gear VR. Powered by Oculus (so the graphics are amazingly life-like) which launched in fall, is to be used with the Note 4smartphone.

Backstage in their celebrity lounge the fashion elite, which included Adriana de Moura of RHWMiami, Zac Posen, Sophia Bush, Louise Roe, Laverne Cox of Orange is the New Black was set up to sip, nibble, recharge, text and chill all while learning and experiencing those latest and greatest Samsung products, in a more intimate setting.

Samsung brilliantly partnered with Swarovski to create some of the most fabulous casings for their products which proved they know that technology needs to be fashionable… and fashionable they are!