MIKAKUS Launches Exclusive Collaboration with CUPRA

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MIKAKUS™ and CUPRA have joined forces to launch a joint collection inspired by the CUPRA Formentor, the first model developed exclusively for the automaker. A meeting point between both brands that present two models: PADDOCK and GARAGE.

The streets of Barcelona, which inspired the creation of MIKAKUS™ and CUPRA, serve as the playground for a collaboration that unites a passion for design and the same contemporary vision of sportiness. The collection was presented last December 10th in the recently opened store MIKAKUS™ in the heart of Barcelona, Rambla Catalunya 74. The event was attended by Antonino Labate, CUPRA’s strategy director who said “With this exclusive collection we welcome the CUPRA Tribe to Mikakus™, a fashion brand that shares our vision of inspiring the world from Barcelona through exclusive products that are far from conventional. The sneakers capsule Mikakus™ x CUPRA is a new proof of our ambition to generate a lifestyle universe around our range of vehicles. In the coming months, we will continue to expand our design collections with new partners”. Labate visited the store and took the opportunity to talk to the press. The new models are now available for pre-sale on the MIKAKUS™ website.

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The main inspiration behind this capsule is the first exclusive model from the automaker: the CUPRA Formentor. The minimalist and contemporary last that characterizes it inspires the aerodynamic and sporty style of the new shoes that MIKAKUS™ has designed for CUPRA.

The main inspiration behind this capsule is the first exclusive model from the automaker: the CUPRA Formentor. The minimalist and contemporary last that characterizes it inspires the aerodynamic and sporty style of the new shoes that MIKAKUS™ has designed for CUPRA.

Innovation in design and quality in materials: both brands have opted to create an ultra-light shoe, with a state-of-the-art EVA sole, leather, neoprene, fabric, and polyurethane transfer film. Also, the GARAGE model incorporates details made in high frequency that contribute a distinctive and quality plus to the sneaker.

The color is inspired by the CUPRA color palette, as well as the shoes MIKAKUS™. Below, we present the models that make up this exclusive capsule: