A fresh, inspiring oasis amid a bustling historic Fairfax district in Los Angeles.
The Farmer’s Daughter Hotel offers “a home away from home” with its thoughtful and approachable service designed to transcend a normal hotel experience and energize guests and the collection of creative individuals that inhabit the halls of this haven. Today, there is a merging of business and leisure travel that requires a new outlook on hospitality. The Farmer’s Daughter is pioneering this offering by meeting both workspace needs of creatives and corporate travelers alike and a sanctuary to relax and re-inspire amongst a busy city. The hotel delivers an atmosphere of a modern farmhouse by placing agrarian touches with a funky mix of contemporary design. Community-centric touches, like a “leave one, take one”-style bookshelf just outside the hotel lobby, the daily free whiskey hour, or the ‘help yourself’ basket of BBQ chips, round out the overall fun and approachable vibe of this creative, boutique hotel. The signature aesthetic channels both the property’s 40-year-plus history and Los Angeles’ past life as orange grove filled farmland. The historic hotel was purchased and fully remodeled in 1997 by current owners Ellen and Peter Picataggio, and is currently undergoing a second exciting redesign, including updates to the, lobby, pool area, and exterior. The majority of the hotel rooms were fully updated at the beginning of the year.
DESIGN AND DÉCOR
For its current redesign, owner Ellen Picataggio is collaborating with designer Meg Joannides of MLK Design, marrying her art-driven approach with Joannides’ relaxed and refined designs. With the room re-design, and upcoming hotel renovation, the design lends way to a more sophisticated aesthetic – proving that the Farmer’s Daughter has grown up. With this renovation, there’s an ease and subtlety that wasn’t there in her youth. The hotel’s vintage and bucolic theme’s and southern charm still exist, retaining the hotel’s 1960’s footprint. Over 40 of the 66 guestrooms and one suite has been fully redesigned, the hotel renovation on the lobby, pool area and other communal spaces will be completed this year. Picataggio is working closely with Los Angeles designers and craftsmen to integrate local, handmade pieces in the hotel’s updated spaces, including the modernist farm paintings and artwork by artist and family friend Jesse Azarian. Guestrooms will evoke a residential loft-like feel, boasting high-end features like Waterworks bathroom fixtures, transparent walls that allow for natural light to travel throughout the room, and electric mirrors that provide professional lighting that would impress the best of make up artists. Christopher Farr rugs will frame the room and host the furniture. Each guestroom will feature an art installation box with pieces, encouraging artists to create custom works that define what the notion of “farm” and the Farmer’s Daughter means to them. Like the kitchen at any good party, the porch, also referred to as the hotel courtyard, serves as the soul of the hotel attracting guests and visitors who work, play and eat into this area where serendipitous meetings allow creative individuals to collaborate, workers to create, and travelers to relax. Its lobby boutique, SHOP, features curated items by local designers and owner Ellen Picataggio, ranging from handmade leather handbags and belts, dresses, scarves, to resort wear with a bohemian flair. In addition, guests have access to the hotel’s swimming pool and receive a discounted rate to a fitness center a half-mile from the hotel.
The hotel offers 66 guestrooms, including 2 suites. Rooms include: – Robin Rooms feature grass cloth wallpaper, custom-made furnishings, commissioned original artwork, eclectic book selections, and more – His Rooms, red and taupe accents and rooster wallpaper reflective of the hotel’s country-kitsch style – Her Rooms, turquoise, butter yellow, and taupe color scheme reflective of the hotel’s country-kitsch style – Farmer’s Suites, stainless-steel kitchenettes, designer furniture, King Bed, and living room overlooking the courtyard
- No Tell Room, seductive atmosphere with copper-encased mirror above the bed, full wet bar, soft lighting, full landscape mural
AMENITIES AND SERVICES
Every room offers hypoallergenic premium Hollofil duvet and pillows, bathroom apothecary by C.O. Bigelow, Nespresso coffee machines, and mini refrigerator in the Standard rooms and by request in the Robin Rooms. In addition, guestrooms include wireless and high-speed Internet and cable access and 32” flat-panel TV’s. For the corporate traveler, the hotel acts as a remote office and offers reading lights and extra outlets with USB connections. Guests conduct work and meetings all around the hotel, by the pool, in the courtyard or in their rooms. The ease and accessibility of the hotel makes a great environment for a creative corporate meeting that can turn into a breakfast, lunch or dinner meeting. Guests can choose to stay at the hotel as a group and also mingle and socialize at the end of the day in the fabulous hotel courtyard or restaurant. The hotel provides a 24-hour concierge service, car rental, spa/salon arrangements, a mini bar, valet service, off-site gym, pool, foosball and room service.
OTHER INFORMATION RACK ROOM RATES
$309 Deluxe $329 Robin Room $369 Suites
Guest parking is $24 per day plus 10% city tax Valet for TART restaurant is $6 plus 10% city tax
The Farmer’s Daughter is conveniently located just a short walk from The Original Farmers Market and The Grove retail center and minutes from Hollywood, the famous Sunset Strip, tony Beverly Hills, the La Brea Tar Pits, L.A. County Museum of Art, and the boutique and luxury shopping of Beverly Blvd. and Melrose Ave.
115 S. Fairfax Ave. Los Angeles, CA 90036 323.937.3930 www.farmersdaughterhotel.com www.tartrestaurant.com Facebook: Farmer’s Daughter | TART Twitter: @FD_Hotel | @TARTRestaurant Instagram: @FarmersDaughterHotel