ALIZ HOTEL TIMES SQUARE Launches Seasonal Program Offering Guests a Unique Sensory Experience

Aliz Hotel Times Square has partnered with local New York company Lomar Farms to launch its “Scent of the Season Program.” The new seasonal guest experience program featuring four distinctive scents — one for each season — will provide guests an experiential and immersive experience. The hotel’s signature scent and welcome amenity, hand-picked and curated by the hotel’s management team, will change with the seasons.

Inspired by all seasons, Aliz Hotel Times Square has partnered with Lomar Farms to provide customized candles and in-room amenities to match the hotel’s seasonal scent. Lomar Farms, local beekeepers based in the Hudson Valley focused on creating all-natural products from honey and beeswax, have created Aliz Hotel Times Square branded candles, body oils and room sprays. Aliz Hotel Times Square and Lomar Farms will be hosting a pop-up open to the public on Tuesday, November 26 at Aliz Hotel Times Square’s lobby from 1:00 p.m. to 7:00 p.m. The pop-up will feature Lomar Farms products including candles, honey, soaps, lotions and more, just in time for holiday shopping.

The Scent of the Season program launched with Asian Garden and will next feature Sandalwood scent in winter, Hibiscus in spring and Grapefruit in summer. Guests can also extend their sensory experience at home by purchasing an Aliz Hotel Times Square branded candle and other Lomar Farms products at the lobby market.

“We are excited to offer our guests an immersive experience through our seasonal curated environment and create a different experience for our returning guests,” said Nicole Hendrix, General Manager of Aliz Hotel Times Square. “It was very important for us to partner with a local brand with a story behind it to provide our guests an authentic New York experience.”

Located at 310 West 40th Street and one of most iconic intersections in the world, Aliz Hotel Times Square introduces a unique experience and innovative design drawn from the diverse energy of the city in its 287 guest rooms featuring luxury amenities, farm-to-table restaurant Farm to Burger and Dear Irving on Hudson, the highest two-story open-air bar and lounge in the city – all within walking distance to Times Square, Hudson Yards and the Jacob Javits Center.

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