By Lauren Clarke-Bennett
From high a top of The Samsung VIP lounge overlooking the Mercedes-Benz Fashion Week’s main tent, at Lincoln Center in NYC, one could feel the excitement as the Spring 2014 shows kicked up its heels. In anticipation of what were the new styles to come, product and services companies filled the tent showing off their future trend interpretations. Not only was Samsung serving refreshments that one ordered using the new Samsung Galaxy with a waive of a hand, but Mercedes-Benz the premier sponsor created great purses and mirror compacts with personalized pictures on them. The mood was raised to a fever pitch with companies together including WGSN; a trend forecasting company, Tresmme haircare, ‘Styled to Rock’ a new fashion competition that served champagne, Caboodles; carry-cases and products handed out like, Papyrus greeting cards, Maybelline make up, delicious Lifeway, Kefir pops, Smart Water and Sweet’n Low cocktails.
