The concept of the aesthetic “lunchtime peel” has been around for decades now. It especially gained popularity in the ‘90s with the rise of glycolic acid and AHAs in mainstream skincare, and the non- abrasive quickie peel became the darling of the beauty industry and busy women. The problem, back then at least, was that the time it took to get to a spa or medical office and have the treatment performed often meant skipping lunch altogether in favor of a vanity service, or returning to the office with visibly red skin and subsequent days of peeling, or opting for a mild glycolic peel that offered minimal results.
While the lunchtime peel was all the rage in American aesthetics, an Italian company called WiQo® was developing a faster, more effective approach to skin rejuvenation. In fact, in less than 30 minutes, a client could leave the office, reapply makeup if needed, and still have time to eat lunch, with radiant skin that lasted longer and had a cumulative effect weeks after treatment.
Now available in 88 countries with over 40,000 providers, PRX by WiQo® has emerged as a secret celebrity favorite for both an instant red carpet glow and long-term skin rejuvenation, combating common concerns of aging and acne-prone skin. Best of all, it’s super quick, painless, and with absolutely no downtime or post-treatment discomfort.
An Italian Innovation
Born in Italy from the research and vision of dermatologist and WiQo founder Dr. Rossana Castellana, PRX introduced an entirely new approach to professional skin rejuvenation with high-performance, needle-free skin boosters designed to deliver visible results without significant downtime.
Formulated with advanced scientific research that didn’t rely on a single active ingredient or traditional resurfacing approach, PRX formulas are a meticulously engineered combination of acids, antioxidants, and actives that work synergistically within the skin. The formulas address specific skin conditions that allow providers to select the most appropriate protocol for each patient to maximize skin benefits, all while preserving the integrity of the skin’s surface.
Visibly Improved Skin in 20 Minutes
The PRX experience is simple and enjoyable. A professional application typically takes about 20 minutes from preparation through completion and is performed using a specialized massage technique. Patients may experience temporary tingling or tightening, but the experience is generally very well tolerated. Patients can apply makeup and immediately return to their normal activities, although many choose not to because they love the fresh, hydrated luminosity they see right away.
The PRX ethos is a movement toward efficacious and individualized treatments that deliver exceptional results without compromising the skin and fit seamlessly into today’s often over-packed schedules.