indē wild, backed by conscious science and 5,000 years of holistic Ayurvedic rituals, is officially launching the world’s first-ever collection of Ayuveristry™ skin care products available to purchase online on October 12, 2021. Founded by global South Asian influencer and creative consultant Diipa Khosla, this revolutionary line includes:
15% Vitamin C AM Sunrise Glow Serum ($37): This vegan and cruelty-free morning serum are packed with traditional Ayurvedic superfoods including turmeric and ashwagandha, coupled with potent actives such as 15% pure Vitamin C and E, Ferulic Acid, Niacinamide, and Hyaluronic Acid. These synergistic ingredients work together to brighten and smooth the appearance of skin.
1% Bakuchiol PM Sunset Restore Serum ($37): This vegan and cruelty-free nighttime serum formulated with Bakuchiol, a well-tolerated plant-based retinol alternative, is suitable for all skin types including pregnant, breastfeeding women and those with sensitive skin.
“I wanted to create a brand that married the principles of natural medical science with the finest Ayurvedic superfoods and conscious revolutionary chemistry,” says Founder and digital maven Diipa Khosla. “Beauty isn’t just skin deep, which is why our brand harnesses radical transparency to educate and empower our community by using products that connect the body and the soul.”
indē wild is taking a stance to disrupt the industry by addressing the needs of South Asian beauty and creating solutions to combat the underrepresentation of this untapped demographic. Not only do the brand’s launch campaign images feature several models, including Diipa, of different skin types, tones, and textures, they each represent skin concerns deeply rooted within the brown community. The brand focuses on Ayurvedic practices originating from India that balances western ideals and eastern traditions all at an affordable price point. “Ayurvedic skincare uses ancient Indian rituals and natural medicine (spices, herbs, plants, and oils) to treat the mind, body, and the soul from the inside out,” claims mother Dr. Sangitha Khosla. “
“As someone who grew up in India, I was accustomed to the natural alternatives we used as part of our daily culture, or when someone would get sick” recounts Diipa. “Fast forward to my adult years in America, while I’ve extensively studied medicine and chemistry, I understand the significance of natural remedies and how to incorporate them with Western medicine.”
Additionally, indē wild is dedicated to making measurable social change by creating resources and funding projects that make a lasting impact beyond skincare. With Diipa’s commitment to better the world around her, previously working with the UN and other NGO’s, she and her husband Oleg Büller have started Post for Change to address and challenge important social and global issues.
Indē Wild products are now available for purchase online at indewild.com.
You can learn more about the brand and keep up with Diipa’s journey at @diipakhlosa.