Renpure Unveils Bold Rebrand Featuring A New Look and Industry-Leading Sustainable Packaging Innovation


Eco-conscious clean beauty pioneer debuts new packaging with groundbreaking 100%
recyclable pump

Renpure, a trailblazer in clean and environmentally responsible hair and body care, today reveals a comprehensive rebrand featuring eye-catching redesigned packaging, enhanced product formulations, and steadfast dedication to Clean Beauty and Sustainability. As of today, all Renpure bottles now showcase a sophisticated new design and logo, utilizing post-consumer recycled (PCR) plastic. Thegame-changing innovation lies in the introduction of the 100% recyclable pump, a major breakthrough in the beauty industry.

With the launch of its 100% Recyclable Pump, Renpure has transformed sustainablepackaging. Unlike conventional pumps containing a metal spring that requires removal prior to recycling, Renpure’s innovative pump is entirely spring-free. The pump requires no disassembly, allowing for seamless disposal straight from the shower to the recycling bin.

Renpure was founded in 2008 with a mission to make clean, sustainable beauty andpersonal care accessible to all families. Today we take immense pride in furthering that mission by elevating every touchpoint of the brand and enhancing the sustainability of our packaging,” said Deborah Glasser, Global Brand Lead for Renpure at MAV Beauty Brands.

The Renpure rebrand underscores its core principle that clean, sustainable beauty products should be both accessible and uncompromising in performance. The extensive Renpure product assortment encompasses shampoo, conditioner, body wash and body lotion, each of which is:

Gently formulated using carefully-sourced ingredients and excludes over 1,600

unnecessary chemicals including sulfates, parabens,phthalates, and dyes.

Fully embracing sustainability and recyclability, encompassing both eco-friendly

formulations and innovative packaging.

Compliant with the most stringent regulatory bodies across North America and

Europe, as well as the Clean policies of major retailers throughout the US and


Animal test-free and certified by PETA.

Available at major retailers including Target, Walmart and Whole


In tandem with the brand’s fresh aesthetic, Renpure will launch its ‘Naturally Beautiful,

Inside and Out’ tagline, inspiring consumers to embrace their innate beauty with the

assurance that their Renpure products are not only clean and safe, but also deliver the

desired results for outer radiance.


Renpure believes that clean and sustainable beauty products should never compromise on

performance. Renpure hair care and body care products feature carefully sourced ingredients and exclude over 1,600 unnecessary chemicals including sulfates, parabens, and phthalates. Through innovative sustainable packaging, Renpure strives to do its part for the planet to fulfill the Renpure mission of making high quality, yet sustainabl,e products accessible for all families. Renpure, Naturally Beautiful, Inside and Out. Renpure is owned by MAV Beauty Brands, a global personal care company, headquartered in Vaughan, Ontario, Canada.

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Follow Renpure on Instagram and Facebook at @renpure