The Vegan Beauty Brand is Releasing a Social Media Campaign in Conjunction with the Launch Featuring Real Women from their Community and Giving Partners
Luxury vegan beauty brand Thrive Causemetics has re-launched one of their fan-favorite products of all time to include a wider shade range and increased SPF from 35 to 40. The Buildable Blur CC Cream will now have an expanded shade range, going from 18 to 28 shades. This change reflects not only the depth of shade, but undertones as well, now offering each shade in cool, warm, or neutral undertones.
The multitasking, color-correcting cream instantly blurs and diffuses skin imperfections with 16-hour, buildable light-to-full coverage and broad spectrum SPF 40 protection. Formulated with Vitamin C, our all-in-one makeup and skin-loving hybrid formula combine powerful ingredients to simultaneously moisturize, brighten, protect, and color-correct skin.
“We are so excited to reintroduce the world to our new and enhanced Thrive Causemetics Buildable Blur™ CC Cream Broad Spectrum SPF 40, now with increased sun protection, even more skin-loving ingredients, and an expanded range of 28 inclusive, blendable, buildable shades. Since launching our game-changing vegan Buildable Blur™ CC Cream in 2018 in partnership with our Thrive Causemetics community of customers, who have truly become our friends, we’ve donated nearly 100,000 CC creams to our Giving Partners — and we are proud to highlight those partners, as well as customers, in this beautiful campaign. The results of this high-impact formula speak for themselves, so we are so proud to feature real people showing off their real results with Buildable Blur™ CC Cream.” – Karissa Bodnar, Founder + CEO of Thrive Causemetics.
To celebrate the relaunch of this customer-favorite product, earlier in the Summer, Thrive Causemetics invited friends of the brand, influencer partners, and giving partners to be a part of filming the social media campaign as opposed to strictly models. Over the course of two days, the “models” came to Thrive Causemetics offices in Playa Vista, CA, to take part in their “Really Real” content capture, showing the true impact of the product and creating a personal touchpoint with the brand. To capture the brand’s Bigger Than Beauty philosophy, representatives from several of Thrive Causemetics’ local Giving Partners were “models” in the campaign. These partners included representatives from BWWLA (Black Women for Wellness), Upward Boundhouse, Our Own, and Positive Results Center.
Available at www.thrivecausemetics.com
ABOUT THRIVE CAUSEMETICS
Thrive Causemetics is passionate about empowering women through beauty; for every product you purchase, we donate to help communities thrive. To make the biggest impact, we partner with nonprofit organizations from across the country that are focused on helping women thrive while they are fighting cancer, surviving domestic abuse, emerging from homelessness, or adjusting to life outside the uniform. All of Thrive Causemetics’ products are vegan, cruelty-free, and formulated without paraben or sulfates.