Awards season gets underway at the star-studded Secret Room Gifting Lounge honoring the Golden Globe Awards.
While most of the world is packing away their twinkly holiday lights and decorations, the party is just beginning for the entertainment world. In honor of the 77th Annual Golden Globe Awards on January 5th, 2020, Hollywood came out in record numbers for the first red carpet gifting suite of the award season at the Intercontinental Hotel in Century City.
Upon arrival, attendees got a glimpse of the good things that await with tables of healthy snacks and a coffee bar featuring new flavored creamers by Splenda Stevia. A display of wooden boxes lodged Prōspero Tequila, a new beautifully bottled premium brand backed by Rita Ora.
Inside the ballroom, the vibe was palpably energetic. A bustling red carpet, flashing cameras, and videographers teemed amidst the plethora of celebs and media discovering luxury products from food and wine to diamonds and home décor.
If there was a theme that evolved, it was a new decade of attention to health, beauty, and wellness. Heritage and emerging brands were both well represented with trailblazing formulations.
A worldwide leader in French skincare, Sothys showcased their Detox Energie system, including Energizing Radiance Ampoules containing dynamic ingredients to visibly diminish fine lines in time for the red carpet. Meanwhile, skincare leader Exuviance debuted a sophisticated re-branding along with a new line of wrinkle-fighting concentrates with active peptides.
The A Method® was created based on Dr. Tina Alster’s extensive research and clinical experience in aesthetic dermatology. The products contain scientifically-proven ingredients at optimal concentrations to supply visible skin improvement. Also formulated by a dermatologist, Medispa Naturals is where science and nature converge for optimal efficacy. In addition to innovative products with superior skin penetration, a portion of all sales go to charity.
Immaculate Minerals proves you don’t need to sacrifice glamour to be vegan and organic. Favorite products include a luscious tinted lip treatment in a crown-topped lipstick case and Liquitox, a highly effective and all-natural injection alternative with immediate and cumulative results. From indie brand Ultraviolet, Formula 28 Multi-Correcting Accelerator diminishes visible skin imperfections with a potent blend of plant extracts, botanicals, and peptides.
From Hawaii, Hanalei harnesses the island’s abundant resources in a decadently emollient line of skin and body care. Dionis™ products are hand-made in Bucks County, PA, with goat milk that is naturally enriched with proteins, fat, iron, and vitamins to nourish and moisturize skin.
Secret Room veterans PureTrim displayed their best-selling shakes, bars, and supplements in addition to a new trio of plant collagen serums under the Adonia Organics label. With everything from ketone strips and Kegel exercisers to their popular Nip ‘N Lift, Nurse Hatty goes where traditional supplements don’t.
Why strain your brain when you can use it? Percepta is the first nootropic to target the real reason we lose memory as we age: When it’s time to turn your brain off, Relaxium is a natural sleep enhancer that reduces stress and anxiety for a more restful night.
The CBD craze shows no sign of slowing down. Serene combines quality ingredients in cosmetically elegant packaging and formulations. We the People Hemp provides relief from aches and pains, muscle soreness, mild anxiety and inflammation in the form of quality tinctures, gummies, ingestible capsules, and topical rubs. Free-radical damage is not sexy – Greska’s C-60 is a nutritional supplement containing food-grade near atomic-size pure carbon-60 molecules that stabilize free radicals and neutralize toxins in the body.
Founded in 2014, Hempland USA supports your ECS to promote a fully balanced body and mind with products containing up to 2000mg of cannabinoids. Shalia Botanicals is a fusion of high-potency epicurean CBD and Ayurveda healing of the mind, body, and soul. And speaking of Ayurveda, Spirit Work by Sunday Diamond is a line of crystal essence and aromatherapy mists created by reiki master Kristen Sonntag. Wellness of the intimate kind was not overlooked. Fantasy for Her by Pipedream is a woman’s very own palace of pleasure.
The Organic Candy Factory satisfies your sweet tooth and love for teenage entrepreneurs. But the “suitest” gift of all is giving. Secret Room Events once again supports a charity close to everyone’s heart – The DoVe Project. Dogs of Violence Exposed – is a registered, non-profit organization created to support the end of the dog meat trade in Asia. DoVe was on-site with pups guaranteed to bring out the love in everyone.
Other participating vendors included Évolur, Rock Star Kids Beverly Hills, Doctors Best Vitamins, Philly Original Jimmy Milan Salad Dressing, D-Pro Hi-Protein Meal Bars, Ten Degrees Inc., Jimmyjane, Childlife Essentials, Lumene, Anne Amie Vineyards, Alicia Adams Alpaca, Delightfully Delicious Dog Treats, RevealU Skincare, Katherine Helena, Vitolo Jewelry Artisans, and Crown Goose.
Departing guests were gifted with an LL Bean & Earthsaver tote bag overflowing with treasures by; Chocxo Chocolatier, Slinky, Humm Kombucha, Bare Snacks, Mizzie the Kangaroo, fly Barbershop, Wise Woman Botanicals, Cala Makeup Brushes, John Paul Pet, Serendipity Candle Factory, Cherry Blooms, Olympia Le-Tan, Curology, Hint Water, Olita, Justins, Original Poopknife, Plus One, SCORE Game Day Bag, Poco Pets, Kawi Cosmetics, McClure’s Pickles, Lonolife Bone Broth, Maurilius, Eraya, Haven Children, YMAG, Hevea, TBH Kids, Legacy Wellness Lounge, Indo Food, John Boos & Co, Love Good Fats, Contender Brands, Crisscross Intimates, Exsens, Liquid-IV, H@Ose, Paws’n’Claws.
Niko Guardado Party of Five