The rapidly expanding national omakase brand returns to its roots with a refined pop-art concept at a chic boutique hotel
Sushi by Boū, the acclaimed modern omakase concept known for reimagining the traditional sushi counter, is proud to announce the opening of its newest New York City location at The FIDI Hotel at 11 Stone Street. Opening Spring 2026 in the Financial District, this marks a meaningful homecoming for the brand as it continues a period of rapid national expansion.
The FiDi location features a refined pop-art aesthetic, blending the brand’s signature sleek omakase experience with bold visual elements inspired by New York’s artistic and cultural legacy. Designed specifically for the neighborhood, the new space nods to FiDi’s unique character, where historic Stone Street meets the energy of today’s global financial and creative industries.
With a 14-seat omakase counter and 28+ lounge seats, Sushi by Boū FiDi offers an intimate yet lively environment. Guests can expect the brand’s hallmark timed omakase, finely crafted, high-quality sushi served in a modern, vibey setting, alongside an expanded lounge menu featuring specialty cocktails, premium sake, and a carefully chosen selection of Japanese spirits.
“FiDi’s energy, history, and cultural resurgence make it the perfect setting for our next location,” said Erika London, CEO and Co-Founder of SimpleVenue and Boū. “New York was our first market, and it’s where Boū was born. To grow in the city which shaped us, and to do it on iconic Stone Street, feels like both a homecoming and an evolution.”
The opening comes on the heels of Sushi by Bou’s national expansion, with new locations across the country, as well as the successful launch of the brand’s new Wagyu Room in collaboration with Palm Beach Meats, also in New York City.
For more information, visit www.sushibybou.com or follow @sushibybou_ on social media.
About Sushi By Boū is redefining the sushi experience across the country with its high-end omakase served in an eclectic, speakeasy-style setting. Omakase, meaning “I’ll leave it up to you,” invites guests to surrender to the chef’s mastery as they’re guided through a tasting of meticulously selected, sustainable seafood. Each bite is a sensory experience – thoughtfully balanced in flavor, texture, and presentation. Guests can enjoy a timed omakase at intimate 4- to 12-seat counters, featuring the freshest fish sourced both locally and globally. Expert sushi chefs guide each guest through the meal, making every visit feel personal and exclusive. Complement your dining experience with handmade cocktails, premium sake, and rare Japanese whiskeys. For more information, visit sushibybou.com or email info@sushibybou.com.
Follow @sushibybou_ on Instagram.