What are some ways bookmakers use the latest technology to improve the experience for sport fans? The industry is really very innovative and focuses a lot of resources on improving the user experience. Let’s have a look at some of these and some of the tech advancements that help bookmakers in their pursuit of efficiencies too.
Live Streaming on Media Platforms
A lot of sports betting companies have added live-streaming to their sites to give customers live content and the ability to bet in play. The major tournaments around the world, like Superbowl, Test Match cricket, this year’s European Championship Football and mega prize horse racing are now available to customers that have an account with these bookmakers.
Giving them content and live feeds that were once only available through expensive cable subscriptions or pay-per-view purchases.
This gives the customers more reasons to login regularly and consume the great and varied sports content now available on these sites. Much like the free food and beverages that casinos are famous for giving away to customers to keep them rolling back in.
By placing a bet on a game or sometimes just registering an account with one of the online bookmakers you can access these live streams. For the customers they get to see the action, momentum of a game before they place their bets, as live odds are updated for the customers to bet on.
In-Play Betting
Also termed in-game or real-time live betting means punters can now bet on the live action and add to the excitement of the live game, all in the shortest timelines of the actual sporting event.
The odds change as the action unfolds, so guessing the lineup or guessing who is playing to form or having the jitters is removed and punters can make better bets according to the action. Customers can, for example, use the first 10 minutes of a football game to decide which team is looking stronger or which player is looking most likely to score and then bet on the first half score or the first goal-scorer. You can also close a bet early if you think it is not going to come in.
Let’s say you bet on 3 players getting a yellow card in the 90 mins but so far only 1 of those players have received a card and it’s the 60 th minute already of a pretty clean, disciplined game, you may decide to cash out and take a smaller loss on your bet.
Free Bets and Bonuses to Add Some Fun
Taking advantage of some of the free bets and bonuses on offer will give you some risk-free money to play or experiment with because you get the same amount back as a free stake or you get additional money added to your balance. The free bets.com website gives a list of some of the best offers currently available from sports betting sites. The online casino gives you £30 for only a £10 bet and there are other sites giving away 2 or 3 times your initial bet as a free bet. Virgin bet are giving away £20 on a £10 initial bet, Casumo is matching your £10 initial bet with a free £10 bet.
As well as free bets, some sites are giving away other bonuses on top see Fansbet who give you a bonus of 50 free spins plus a £10 free with a £10 bet. 888 Sports give you £30 for only a £10 bet and a further £10 of bonus to play on their online casino on top.
A Win for Customers and Betting Sites
These tech advancements give customers a better experience and ways to help the bookmakers attract more new customers. Bonuses are a great way to try a website and some of the in-play or streaming features.