CLE Cosmetics Opens First Retail Experience May 2023 to Celebrate AANHPI Heritage Month


The Korean Skincare Brand’s First Brick-and-Mortar Pop-Up Shop will open in the Sawtelle area of West Los Angeles

CLE Cosmetics, the Los Angeles-based cosmetics and skincare label, announces its first foray into retail with the opening of its first pop-up experience in the Sawtelle neighborhood of West Los Angeles. Coinciding with Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month CLE Cosmetics’ Sawtelle pop-up will be open from May 7 through May 14.


Focused on its Korean roots and riding the success of two recent product launches – the shade expansion of its customer-favorite CCC Cream and the release of its newest cult-favorite Balancing Act Moisturizer – CLE Cosmetics has selected the bustling neighborhood of Sawtelle in West LA for its first retail space. Korean by heritage and in its advanced technology, CLE Cosmetics has built a cult following for its use of cutting-edge formulations and clean ingredients that are kind to both the wearer and their pocketbooks. For its Sawtelle retail space, CLE Cosmetics will bring to life its full product range, giving customers a chance to test drive its signature CCC cream, which recently expanded to include five new shades, along with new products like its Balancing Act Moisturizer, Melting Lip Powders, Fluid Touch Liquid Liner and more.

CLE Cosmetics’ creative director and founder, Lauren Jin explains, “We’re mainly known as an online-only brand and have wanted to connect with our customers in person, and what better time than May, AANHPI Heritage Month? Sawtelle is most authentic to our brand and consumer base – it’s a central area with deep Asian roots in SoCal, and our brand is LA-based, so its home in more ways than one.”

CLE Cosmetics’ pop-up shop will be located at 11631 Santa Monica Blvd., Los Angeles, CA 90025, and opens to the public on Sunday, May 7 through Sunday, May 14 – weekend hours from 10am to 6pm, and 12pm to 6pm during the week. Guests attending during the brick-and-mortar’s first weekend will receive 20% off their purchase and guests attending the pop-up opening party on May 8 will get a chance to taste libations provided by Sanzo, Us Two Tea, Lunar, and Redee.

About CLE Cosmetics:

CLE Cosmetics is a contemporary and minimalist line of skincare and makeup basics founded in 2015 by Lauren Jin. Each product is curated, sourced, and centered on the latest Korean Beauty technology, but individual products embrace a distinctly minimalist approach both in their packaging and simple effectiveness. Designed to promote a sense of ritual and to support the modern woman with clean, self-care essentials, all of CLE’s products are formulated with non-toxic, Paraben-free, Phthalate-free, cruelty-free, and vegan ingredients. CLE Cosmetics is based in Los Angeles and ethically manufactured between Los Angeles and South Korea. For more information, information, please visit and follow @CLECosmetics on Instagram.