New Launches to Heat Up Your Summer Beauty Routine


The scorching sun isn’t the only thing coming out this summer. Along with long hot days of sunshine, new beauty product launches are here to get your hair and skin ready to withstand the heat.

I-N Amplifi

I-N Beauty Amplifi

If you are not familiar with Intelligent Beauty, the name Aveda probably rings a bell. Created by Kiran Stordalen and Nicole Rechelbacher, the partner and daughter of the late Aveda founder Horst Rechelbacher, co-created I-N’s plant science-based beauty products to achieve the best performance and clinically proven results on the market. Their latest launch is their new Amplifi-hair Micellar Shampoo and Volumizing Conditioner to remove dirt, excess oil, and build-up that can weigh hair down with non-stripping, gentle micellar technology to complement their Style & Re-styler Spray and Blow Out Cream. All Amplifi-hair products work to restore volume, boost shine, strengthen, thicken and protect hair, enhancing movement, body, and overall hair health.

To celebrate the launch, I-N invited media guests to a virtual session with celebrity stylist Peter Gray to showcase how to create everyday and special occasion looks with the new collection.

Face Up Mask

D’Care Face Up Mask

The market may seem to be saturated with new skincare brands, but there are never too many high-performance products. Combining active collagen-producing ingredients and a variety of traditional Korean medicinal ingredients, Face Up’s two-part gel mask works quickly to reveal firm, hydrated, and nourished skin. Just 10-15 minutes of use and you’ll be the owner of a 360-degree face-lift that transforms loose, sagging areas and addresses dull, dehydrated texture, revealing an incredibly youthful look.


VSOTO Ageless Exotic Glow Creme

This is the ultimate anti-aging crème! Infused with exotic essential oils and powerful actives, this crème will give you that post-exotic vacation glow. Helps to visibly plump, firm, and provide deep hydration. Skin is luminous and restored.

Their products are formulated for all people, no matter your gender, skin type, or skin tone. Behind every formula is a simple creed: revolutionary beauty experiences powered by nature, made for everyone, and created to bring joy to your everyday routines.


Created by medical professional Ricardo Gray, CRNA, Nuebiome takes a versatile approach with bioferments and naturally derived ingredients to support the skin’s microbiome. The microbiome is the delicate balance of microbes, enzymes, vitamins, and nutrients that maintain the skin’s barrier function and a balanced pH. Using triple probiotic blends and powerful plant extracts, the result creates superior, highly moisturizing products.

Beauty BakerieBeauty Bakerie Skincare

Known for their incredible cosmetics and vast shade range, this is Beauty Bakerie’s first foray into the skincare market! Founded and led by Cashmere Nicole, a breast cancer survivor, mom, and kindness advocate, Beauty Bakerie is redefining the role that beauty can–and should–play in our lives. Blending modern bakery delight with the world of beauty, Beauty Bakerie’s collection of gorgeous, high-performance, vegan, and cruelty-free makeup and skincare is designed to help everyone indulge in the moments that matter. 


Pursuit SPF


Pursuit Beauty

The brand is launching with globally renowned surfer Alana Blanchard as spokesperson to share her passion for the planet and health. “Creating this collection has been a true labor of love and I’m so excited to see Pursuit Beauty come to life,” said Alana

The rich portfolio of products aims to nourish the skin and body with antioxidant-rich ingredients that are friendly to your body and to the planet. The brand will launch on June 15th and will feature products made for AM, PM, and on-the-go. All products are vegan, cruelty-free, clean, and reef-friendly.

Hair ResQ by Petal Fresh

 If you feel like your hair is thinning, Hair ResQ is here to help! Hair ResQ by Petal Fresh is a hair thickening line using functional, clinically tested peptides and proteins to address thinning hair without drugs or chemicals. Focusing on natural ingredients that deliver noticeable, lasting results, Hair ResQ uses a complex of active peptides to thicken and volumize hair, stop hair loss, and promote hair growth.

All ingredients comply with EU standards and registered with PETA as cruelty-free, with no parabens, sulfates, or phthalates. A formula is available for every hair type, too!

Whether your hair is thinning due to stress, age, or changes in hormones, make a simple self-care change to your daily routine and build back that self-confidence that goes hand-in-hand with fuller hair.

Loumi You Up! Eye Cream

Rich in powerful botanical extracts, You Up? Eye Cream is suitable for AM & PM use and helps promote moisturized, firm under-eye skin. Made with skin-loving rosehip, olive oil, and rice bran protein, it will leave you with a cooling, restorative feeling and helps eliminate puffiness and wrinkling. Go crush it today, you bright-eyed beauty.