Shiseido is partnering with fashion designer, Tory Burch, for a fresh take on SPF with the launch of our limited-edition Shiseido x Tory Burch Ultimate Sun Protector Lotion 50+ and Clear Sunscreen Stick SPF 50+.
The collaboration is motivated by Burch’s personal devotion to sun care and appreciation of Shiseido’s groundbreaking SPF technology and its minimalist approach to beauty. “Shiseido is the perfect partner for these products, I have always loved Shiseido’s sunscreens and have used them for years,” says Burch. The flower designs on the boxes are inspired by the garden at Burch’s home in Antigua. “I wanted the design to be personal and optimistic, the West Indies are synonymous with beauty, relaxation, and joy.”
In keeping with Shiseido tradition and commitment to excellence, the SPF formulas are powered by WetForce + HeatForce technology. The Ultimate Sun Protector Lotion SPF 50+ and the Clear Sunscreen Stick SPF 50+ formulas create an invisible and lightweight, protective veil that becomes more effective in heat, water, and sweat, leaving you protected—in style.
- Ocean-friendly and free of oxybenzone and octinoxate
- Hawaii-compliant
- Invisible on all skin tones
- The Clear Stick can be worn under and over makeup
An exclusive Tory Burch beachwear collection will complement the limited-edition launch. These include a surf shirt, bikini, flip-flops, and tote, in a sprinkled floral print pattern. For optimal protection, they fabricated the bikini and surf shirt with the equivalent of UPF 50 to guard against UV rays.
Most important, In honor of this collaboration, Tory Burch and Shiseido are pleased to support Memorial Sloan Kettering with a grant to fund a one-year clinical research fellowship in dermatology focused on advancing skin cancer treatment and prevention.
The limited-edition sunscreens are available in stores and online at Tory Burch, Shiseido, and Ulta. The Tory Burch Sprinkled Flower Collection is available in Tory Burch stores and online.
