Chotto Matte, the pioneering global Nikkei dining destination with locations in London, Toronto and Miami Beach (and upcoming outposts in Doha, Riyadh, San Francisco and Beverly Hills), has announced it will release its first NFT in conjunction with NFT Week and the 2022 Bitcoin Miami conference on April 5, 2022.
Chotto Matte was founded in London in 2013 by Kurt Zdesar, a visionary restaurateur with more than 30 years of experience in global hospitality. Thanks to Zdesar’s avant-garde vision, the Chotto Matte brand has always been at the forefront of innovation, so it comes as no surprise that it is entering the world of crypto – or that it is one of the first in the hospitality industry to release an NFT with a membership-benefit aspect.
“Innovation is a pillar of the Chotto Matte brand; from the menu to design, we always aim to push the boundaries,” says Kurt Zdesar, Owner and Founder of Chotto Matte. “After great successes in the US, Europe and Canada, the crypto space is another market I want to explore. It’s the future and there is so much yet to be done!”
Dubbed The Founder, Chotto Matte’s first official NFT will be a one-time-release collectible chip card that grants its owner exclusive membership access with an array of bespoke benefits, redeemable all over the world, and designed to mirror the advantages accessed by Zdesar. Never-before-seen perks include: personal invitations to every Chotto Matte restaurant opening around the world, plus first-class flights and five-star accommodations; access to a yearly distillery, vineyard and premium farm visit; New Year’s Eve dinner invitation for six at any Chotto Matte location; an exclusive at home experience with Chotto’s Executive Chef himself; one major sports event ticket for two people per year (FIFA, F1, boxing, etc.); and more!
The Founder will be a Chotto Matte-branded digital wallet that the owner can access through a portal containing the list of their perks. When the owner wants to redeem a perk, they simply click on the event, and a team member from Chotto Matte will reach out to them to coordinate. There will only be ONE Founder NFT produced, and it is currently the only Chotto Matte membership available, adding to its exclusivity. However, as Zdesar explains, “This exclusive membership represents our first, but not our last, leap into the metaverse,”.
The Founder NFT will be available for purchase on Open Sea for $1 million USD. Chotto Matte will host a special launch event on Tuesday, April 5, 2022, from 7 p.m. to midnight. The event will seamlessly align with Miami NFT Week (April 1-3 at Mana Wynwood Convention Center) and the Bitcoin 2022 conference (April 6-9 at Miami Beach Convention Center), which are expected to welcome thousands of crypto enthusiasts, innovators, and regulators from all over the world. The visual part of the NFT is currently top secret and will be revealed on the day of the event.
The launch event will celebrate the restaurant’s entrance into the metaverse with live crypto-inspired performances, exhilarating entertainment and lavish costumes. Individuals from the conference will be able to flash their Whale or Industry passes to unlock a secret curated menu showcasing the most opulent Nikkei dishes (available to purchase only in Bitcoin). “It’s guaranteed to leave you starry-eyed,” continues Zdesar.
Also accessible with a crypto wallet will be a limited-edition Bitcoin-inspired cocktail, the 10/31, made with Hakushu 12-year-old Japanese whisky and garnished with a theatrical flammable dollar bill that reveals a Bitcoin coin. The 10/31 is a nod to the day Satoshi Nakamoto sent his white paper and changed the world.
Chotto Matte Miami Beach is open Monday through Friday for happy hour from 3-5 p.m. and dinner from 5 p.m. to midnight, and Saturdays and Sundays from noon to midnight. Chotto Matte will be open for dinner service on April 5 as usual and is accepting reservations. There is no special ticket needed to partake in the festivities.
About Chotto Matte:
Chotto Matte is a global restaurant brand set up in London in 2013 by renowned restaurateur Kurt Zdesar. Chotto Matte restaurants celebrate the very best of authentic and innovative Nikkei cuisine, set in vibrant, stylish architectural spaces in exciting city locations around the world. Nikkei is a unique blend of Japanese and Peruvian culinary traditions, a lively combination of ingredients and techniques. Chotto Matte’s innovative menu stays true to the Nikkei staples – Ceviche, Tiradito, Anticucho BBQ, Sushi, Sashimi and Tempura – while ensuring the ingredients are organic and sustainably sourced. Find out more here: www.chotto-matte.com
Photos from Rachel Gonzalez (The Dana Agency)