Shiseido Blue Project is an initiative in collaboration with World Surf League, and World Surf League PURE, two environmental initiatives collectively committed to inspire, educate, and empower ocean protection.
This global initiative launched in 2019 with a range of activities to protect the ocean, including beach clean-ups, leading global conservation campaign We Are One Ocean and promoting ocean-and sun-safe habits.
The event marks Shiseido Blue Project’s first West Coast beach cleanup joined by celebs Adrian Grenier, Katharine Hope McPhee Foster, Amanda Stanton, alongside World Surf League and PURE We Are One Ocean grantee WILDCOAST–an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions. The celebrity ocean and beach advocates really got down and dirty explaining the need to care for ocean wildlife and beach preservation.
