Tolula Adeyem
Timed to the 2022 Coachella Valley Music and Arts Festival, cultural authority Rolling Stone will return with its annual festival weekend activation, Rolling Stone Live, presented by Meta, April 15 – 16, 2022. Rolling Stone, who has been the leading voice in music and popular culture for over 50 years, returns to ARRIVE Palm Springs for its third annual weekend-long festival experience featuring live performances by Grace McKagan, BLXST and Carwash, and DJ sets from James Hype and perennial festival headliner Gryffin, with more to be announced.
Rolling Stone will once again partner with Meta to bring its successful Creator House activation to the desert valley. The brands will develop unique and engaging experiences for attendees to explore the products and tools that support creators’ storytelling ambitions – including Reels, Meta Quest 2 VR headsets and Ray-Ban Stories smart glasses. The activation is part of a larger partnership between Rolling Stone and Meta aimed at celebrating content creators at some of the most sought-after music and cultural festivals in 2022 – kicking off in Austin, TX at SXSW and culminating in Los Angeles with the celebration of Rolling Stone’s inaugural “Creators” issue.
Rolling Stone and Meta will also release the second installment of its recently launched Reels series, “Behind the Creator” which serves to highlight emerging creators at each Creator House activation and the ways they leverage Meta’s products to build community, strengthen their brand and harness economic opportunity.
Resorts World Las Vegas and Zouk Group will serve as hotel and nightlife partners for the 2022 iteration of Rolling Stone Live, the newest Las Vegas hospitality destination.
Ahead of Saturday, on Thursday April 14, 2022 we will also host the WELCOME TO FABULOUS PALM SPRINGS KICK OFF PARTY with ZOUK Nightlife, presented by Resorts World Las Vegas. The annual welcome bash at Rolling Stone Live will feature DJs Honey, Pookie and the Archer, taking place 8 pm– 11 pm at The Arrive Hotel, with CIROC Vodka, Matua Wine, Madre Restaurant & Mezcaleria, and more. Please RSVP at the link below to check out the best kick off night. RSVP HERE: https://welcomeps.splashthat.com
Sponsor activations will reign supreme to round out the festival experience and includes the premiere of the first ever CÎROC Vodka Spritz canned cocktails, A Matua Wine chill zone and a curated Madre Restaurant & Mezcaleria sampling station providing refreshing poolside cocktails, with a hydration opportunity courtesy of ORIGIN™ water sampling station, along with additional hospitality from Core Foods, Reign Energy Drinks, and Tractor Beverage Co. Lucky Brand, the renowned lifestyle fashion and denim brand is returning to Palm Springs to debut its Future Fantastic event curated in partnership with Lola Langusta of Stoned Fox. Guests will be able to create custom tees and bandanas, visit the custom craft cocktails bar by Codigo 1530 and Disco Cubes, view one-of-a-kind art by Elena Stonaker and Radha Creative and experience the work of Yarn Bomb artist Megan Boyd.
Abra, the leading Crypto platform, is taking over Cartel Coffee and presenting the first ever “Conquer Crypto Café” where attendees will receive surprise drops throughout the day. Attendees will also have the chance to take a break from the excitement in the Lovesac StealthTech Lounge where they can experience immersive surround sound and charge up their phones through the brand’s technology embedded inside the Sactionals.
Registration is open now and you can RSVP to attend here. For more information and the latest announcements visit RollingStone.com and follow-on Instagram and Facebook @RollingStone #RollingStoneLive.
About Rolling Stone Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivaled access and authority, reaching a global audience of over 60 million people per month. Staying true to its mission to tell exceptional stories that illuminate the culture of our times, Rolling Stone is an authority for music reviews, in-depth interviews, hard-hitting political commentary, and award-winning journalism across print, digital, mobile, video, social and events. Operated and published by Penske Media Corporation, Rolling Stone provides “all the news that fits.”
About Resorts World Las Vegas Resorts World Las Vegas was developed by Genting Berhad, a publicly traded Malaysian corporation registered with the Nevada Gaming Commission. The company has affiliated operations in the Americas, Malaysia, Singapore, the United Kingdom and the Bahamas. In partnership with Hilton, Resorts World Las Vegas integrates three of Hilton’s premium brands into its resort campus, including Las Vegas Hilton, the resort’s full-service brand; Conrad Las Vegas, Hilton’s lifestyle luxury brand; and LXR, Hilton’s network of independent luxury properties, which operates as Crockfords Las Vegas, Genting’s internationally renowned ultra-luxury brand. Resorts World Las Vegas features 3,506 guest rooms and suites, an innovative, next-generation gaming floor, world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, a curated retail collection of designer and boutique shops and more. The integrated resort weaves time-honored traditions of the international Resorts World brand into the fabric of Las Vegas, introducing a bold, fresh take on hospitality to the city with stunning design, progressive technology and world-class guest service. Resorts World Las Vegas is Sharecare Health Security VERIFIED™ with Forbes Travel Guide, a verification that ensures the resort has appropriate health safety procedures in place. For more information, visit rwlasvegas.com or find us on Facebook, LinkedIn, Twitter and Instagram.
About Zouk Group Zouk Group is a global lifestyle company with establishments that span across nightlife, entertainment, and dining sectors. Its namesake, Zouk, is a 30-year-old nightlife brand known for pushing boundaries of dance music and propelling Singapore on the global map. Ranked Asia’s best club on DJ Mag’s annual Top 100 Clubs list since 2017 and top globally since 2010, Zouk is Singapore’s foremost clubbing institution, delivering the freshest in dance music across genres, state-of-the-art sound and lighting systems, a constant roster of stellar international, regional and local residents, and top-notch service and hospitality. Zouk has since evolved into an all-encompassing global lifestyle brand that has expanded into the food & beverage sector with new brands like social gaming bar RedTail, vibe dining restaurant FUHU, and more concepts in the pipeline. Aside from club offerings, Zouk Group also owns ZoukOut, Asia’s premier dawn-to-dusk music festival featuring world class DJs, which attracts a cosmopolitan mix of locals and tourists within and beyond Asia to the beachfront of Singapore. Zouk Group now oversees all club and lifestyle entities in Singapore, Genting Highlands in Malaysia, on board Genting-owned cruise ship, and soon to come, Las Vegas. The company also owns the franchise to Five Guys in Singapore and Malaysia.
Denise Love Hewett
About CÎROC Ultra-Premium Vodka CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003, DIAGEO – the world’s largest spirits and beer company – made spirits history in October 2007 by entering into a strategic alliance with entertainment entrepreneur Sean Diddy Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC. The flavor portfolio includes CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO, CÎROC SUMMER WATERMELON AND CÎROC SUMMER CITRUS. In June 2018, Sean Diddy Combs and Makers of CÎROC entered the brown spirits category with the introduction of CÎROC VS, Fine French Brandy. Please drink responsibly. Must be 21+ to enjoy.
About DIAGEO North America DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about DIAGEO, their people, brands, and performance, visit www.diageo.com. Visit DIAGEO’S global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow Twitter and Instagram for news and information about DIAGEO North America: @Diageo_NA.
About Matua Wine: Founded in 1974 by the Spence brothers, Bill and Ross, Matua was the first to produce Sauvignon Blanc in New Zealand. Matua’s pioneering spirit revolutionized the New Zealand wine industry, and New Zealand Sauvignon Blanc is now a global phenomenon. Matua also developed its own Chill Check which uses thermographic label technology to show when Matua is chilled to perfection – an industry first within the wine category.
Fast forward to today, Matua and summer are perfect partners, and we cherish the ritual of enjoying a refreshing glass of wine in the sun. There’s nothing quite like taking the time to relax, setting up a bottle of crisp Matua in a bucket of ice and pouring yourself a cold glass.
Cheers to you. You’ve never been cooler. For more information, visit https://www.matua.co.nz/.
Honey Deejaying
About Lucky Brand:
Lucky Brand is a leading fashion designer and premium denim manufacturer. Known for its vintage-inspired apparel, high-quality denim, and bohemian style, Lucky Brand embodies the independent spirit and lifestyle of Southern California. The brand has approximately 200 retail locations across North America and is available in select department stores, independent boutiques and on luckybrand.com. Follow Lucky Brand on Instagram, Facebook and Twitter.
About The Lovesac Company Based in Stamford, Connecticut, The Lovesac Company is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life® approach which results in products that are built to last a lifetime and designed to evolve as our customers’ lives do. Our current product offering is comprised of modular couches called Sactionals, premium foam beanbag chairs called Sacs, and their associated home decor accessories, including our latest innovation in Total ComfortTM , Sactionals StealthTech Sound + Charge. Innovation is at the center of our design philosophy with all of our core products protected by a robust portfolio of utility patents. We market and sell our products primarily online directly at www.lovesac.com, supported by direct-to-consumer touchpoints in the form of our own showrooms as well as through shop-in-shops and pop-up-shops with third party retailers.
Gryffin
ABOUT ORIGIN™ Water ORIGIN™ Still is 100% natural spring water that’s sourcedfrom refreshingly American springs. Perfectly balanced with naturally occurring electrolytes for taste, our water is truly from spring to table, so all the goodness of nature is never lost. And it’s presented in beautifully crafted 100% recycled bottles (excluding cap & label).
ORIGIN™ Sparkling 100% Natural Spring Water is also sourced from the land we love. With the perfect balance of fine bubbles that tingle on the tongue and naturally occurring electrolytes for a crisp, clean taste, ORIGIN™ Sparkling 100% Natural Spring Water provides an exceptional drinking experience that can help elevate any occasion. Beautifully crafted recyclable aluminum cans add a special touch.
Our Commitment Not only do we 100% source, bottle, and can ORIGIN™ in America, we also help protect the spring sources where our water comes from. Because nature isn’t just beautiful, it’s precious. From the design of our bottles and cans, to the care we put into helping to protect our springs, we are devoted to bringing you spring water that provides an exceptional drinking experience for any occasion.
About Tractor Beverage Co.
Tractor Beverage Co. was founded by organic farmer, Travis Potter, on the simple premise that great food deserves great drinks. Tractor believes that drinks can be sourced, prepared, and poured with all the love, attention, and intention as the food we eat. As the first and only Certified Organic, Non-GMO full line beverage solution available for foodservice, Tractor’s drinks are exclusively connected to the dining experience. Tractor’s beverages are Certified Organic, Non-GMO, and All-Natural, containing no artificial flavoring or preservatives. Tractor was named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies in 2021.
About ARRIVE Palm Springs:
ARRIVE hotels are built for the neighborhood. Each property is a crossroads for locals and travelers alike that celebrates the surrounding style, food, drinks, and culture. ARRIVE immerses its guests in local design and tastes, while creating a lively social landmark for its neighbors and visitors, anchored by unique and locally oriented restaurants, bars, retail outlets and public spaces. Locations now in Austin and Palm Springs. With a striking landmark design that honors Palm Springs’s rich modernist legacy, ARRIVE immerses visitors and locals in the style, tastes, and lifestyle that define this desert playground. arrivehotels.com / @arrivepalmsprings