Pandemic Hair Woes Are So Passé
Quarantine hair is out! At least it was for some lucky members of the media invited to the BluMaan Backyard Makeover Series in West Hollywood, CA. Presented by Defiant PR, the Ben Sherman atelier was transformed into a pop-up salon for an afternoon of custom color and blow-dry service by master stylist and creator of Not a Sponge Christina Marie and healthy lunch selections from Sweetfin and Plantshop.
BluMaan founder Joseph Andrews is a social media sensation. But the enviably handsome native Canadian didn’t gather his massive following on his genetic good fortune alone. His love of fashion and men’s haircare has resulted in YouTube’s most popular men’s grooming personality with over 1.6 million subscribers. Not only do the videos feature other top influencers and experts, the creativity, humor, and real-world advice keep viewers coming back time and again.
From his video tutorials and community forums, Andrews learned that men were in search of something more from their haircare. Men’s grooming has come into its own only in the last few years. As an industry in its infancy, many men are now discovering which products work best and what is absent from the available choices. According to Andrews “Guys would go to the drugstore and find a lot to choose from, but many of those products were not made with quality ingredients and did not perform as promised.”
After deciding to pick the brains of his enthusiastic followers, Andrews worked closely with both R&D and the online community to develop formulas that modern men wanted, starting with a video entitled Let’s Make a Hair Product. “We worked closely with our audience by encouraging them to tell us what they felt was missing in the world of men’s haircare” declares Andrews, who is especially proud of the brand’s collaborative efforts.
The result is a line of high-performance products that are not only high quality but are multi-use and fit into any lifestyle. All products are made in the USA with nourishing ingredients that protect from the elements and are safe to use every day.